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Why it matters
Extensive research in Behavioural Change, Climate Communication, Gaming and Marketing tells us that people want a Simple · Hopeful · Fun way to access factual information. That's exactly what we built.
37%
Individual efforts can contribute to reducing greenhouse gas emissions, according to the UN IPCC report. Every action counts.
UN IPCC Report — individual behaviour change potential
"When just 25% of a community commits to a new norm, it tends to spread to everyone else."
IPCC / Centola et al. — tipping point research on social norm change
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